The 10-Million-Dollar-Man of Mortgage Marketing - Mike Miget

Let’s get one thing straight. The media has declared the refinance boom over. And once the media declares it’s over, it’s over in the minds of the general public. It’s simply not “fashionable” to be in the mortgage business anymore.

Interest rates are inevitably on the rise, the housing market is softening, appreciation is slowing to a standstill, and broker shops are closing left and right because loan officers are leaving the industry in droves. The party’s over, and the deck is no longer stacked in our favor.

And if all that wasn’t enough, the recent “mortgage meltdown” and liquidity crisis has all but put the final nail in the coffin of even the most “tried and true” ways of making money in our business!

But like a person watching a howling thunderstorm from inside his warm, comfortable home, my Coaching Members and I could care less about “market conditions,” interest rates, or “mortgage meltdowns.” Why? Because…

“We’re too busy closing $10,000-$15,000 even $20,000 fee deals ‘steady as clockwork’ and as ‘easy as shooting fish in a barrel!’ (I’ll tell you how in a minute…)”

Look, it wasn’t always flowers and five digit checks for me. In fact it wasn’t all that long ago that I was faced with the prospect of going BROKE!

So trust me when I tell you I know what it feels like to be scraping the bottom of the barrel, staring at the ceiling at night wondering how I was going to pay my bills every month, and contemplating leaving the business altogether.

I know the soul crushing paralysis of not knowing where your next deal is coming from, feeling like a miserable failure, and wondering what you can do to ease the pain you’re feeling.

If you want to talk about the agonizing frustration of staring at your silent phone and an empty pipeline, banging your head over deals lost due to a 1/8 difference in rate from the competitor down the street, and mentally cashing your check in your mind, only to have it blow up at the closing table, trust me, I’ve been there!

I also know what it’s like to have deals ready to close, only to have the “rug pulled out from under me”, because the lender yanked the program or went out of business all together.

And I would have thrown in the towel too, when one fateful night, in the midst of my despair, I remembered an extraordinary financial secret used only by the banks, accounting firms (like I used to work for), and credit card companies that actually had the power to show consumers…

“How to legally, ethically, and morally wipe out all their debt, including their mortgage, in as little as 5-7 years, using the money they already made, without credit counseling, debt negotiation, or bankruptcy!”

You see the only difference between you and me is that in my previous life I was an accountant with one of the big 6 accounting firms (back then there were only 6). During this time I discovered this shocking, forgotten financial secret (until now) that “outsiders” were not supposed to know!

How it all happened… At the accounting firm I busted my butt doing the tax returns for the “richest of the rich” in St. Louis. I prepared tax returns that made the Yellow Pages look like children’s books. Most of these people made 7 figure incomes… 15 years ago!

On top of this I was also auditing the financial statements for banking institutions and other large financial companies.

All of this gave me a unique perspective on corporate finance and the habits of the rich that would eventually lead me to a shocking financial revelation that would ultimately change my mortgage business and my life forever!

This information was top secret when I was working at the accounting firm, but since I had no obligation to them anymore, I decided to see how this insider knowledge could help my mortgage business. And did it help? You tell me…

“That very same year I doubled my income and made over $300,000 in fees from this 1 simple, but vital, piece of information! (I’ll spill the beans a little later in this letter!)”

Just having this “financial secret” in my back pocket immediately rocketed me past the competition. In a broker shop of 40 loan officers, I quickly rose to become the #2 producer, and the #1 guy was a freaked out, pill popping zombie who had no other life but cold calling people at all hours of the night.

My friends in the business wanted to know my “secret to success” and tried their best to figure out what was going on (this will happen to you too). But there was no way I was going to reveal my secret system that quickly and easily turned my business into a distinctly different and more profitable operation than any other mortgage professional’s!

But now that I had this distinct competitive advantage over regular loan officers, I needed to learn how to properly market and attract the kinds of clients that I needed to be able to maximize my time and my efforts. Let me tell you how I did it and how you can do it too!

I became interested in the world of emotional direct response marketing, the only directly accountable, track-able, and effective kind of advertising that exists. And here is when things got REALLY interesting. Interesting and PROFITABLE!

You see I learned that the 2 most important and 2 biggest money generating principles in the mortgage business:

1. We’re not in the mortgage business; We’re in the MARKETING business! (Oh, and by the way, I’m not marketing mortgages, either, it’s BIGGER than that!)

I also remembered from my accounting days (and this was reinforced when I learned direct response) that rich people all seemed to have a couple common characteristics:

1. They all had “something”. A SYSTEM making them money that ran on “auto-pilot” without any work on their part.

2. They all had consultants helping them do what they couldn’t and arguably shouldn’t be doing for themselves.

Once I took massive action, learning everything I could about emotional direct response marketing, I realized that everything could be predictable, consistent, and tracked like a science. This excited me, and so I became an absolute master of marketing my distinct services.

“And nothing could have prepared me for what happened next!”

In just my first few efforts in using direct response principles in my marketing, I thought that a bomb had exploded in my office. When I combined my revolutionary system with the principles of direct response marketing, it was like combining gas and fire… powerful on their own, but EXPLOSIVE when added together!

I began getting so bombarded with clients seeking my services that I had to master the art of leveraging my time and resources just to keep up with the demand! This is a great problem to have and once you “get it” you’ll have to learn how to do this too!

Now I have an air tight, “auto-pilot” marketing SYSTEM that I have been running for the past 7 years. It literally runs whether or not I am in the office, and generates leads for me regardless of market conditions, Fed meetings, “mortgage meltdowns” or how many stupid mortgage commercials are on TV.

It generates “credit worthy”, high FICO, low LTV prospects who have a need, a problem to be solved, and they seek me out to get it fixed.

I pretty much make the maximum I can on every deal. Why would you do any less? You’d just be cheating yourself. And if you aren’t doing for your clients what I do for mine, then you are cheating your clients too. Can you say this about your business?

“Does this even sound like the mortgage business anymore? Can you say this about YOUR business?”

Do you see now why I asked you to read this entire story? Why I had to get this off my chest before I EXPLODED?! Well guess what? It gets EVEN BETTER!

Because that’s when I knew that I had created something devastatingly powerful that could shift the balance of power back to us, the mortgage professionals. It could increase our value to clients, position us as something more than just typical loan officers, and DRAMATICALLY increase the size of our paychecks!

Through my 15 years in the business I have finally developed a fool-proof system that will cut through the ridiculous yammering of regular “mortgage advertising” and hit your ideal prospects like a spear through the heart!

No “what’s your rate/what’s your points” type of questions. My clients come to me, asking for my help. They do business with me on my terms, because my “auto-pilot” turnkey marketing system has already sold them on working with me!

I don’t care if you’ve been in the business for 1 year or 30 years, we all face the same challenges, go through the same problems, and desire the same things. I understand why over 4000 loan officers are leaving the business every month.

Because being BROKE sucks! And for the ones WITHOUT a powerful, proven, market resistant, interest rate and fee resistant system feeding them steady amounts of desirable, fresh prospects every day…

“You stand about a snowball’s chance in Hell in this business!”

So I’m going to respect you enough not to pander to you or paint you a pretty picture. You KNOW this business is rough. I’m simply telling you that there is a BETTER WAY for you to make a TON more money, have a better lifestyle, and be the envy of every originator you encounter. And in the next few minutes I’m going to show you how.

In fact, skepticism is healthy. It shows you are thinking. And, if I didn’t know what I NOW know, I’d be skeptical too.

Look, I’m still an “in the trenches” originator, just like you. So, you don’t have to take my word for it. I’ll show you PROOF, so you’ll have no doubt in your mind at all.

“And since it all starts with the money, here are copies of actual checks from closed loans…”

Ask the next mortgage “guru” or seminar speaker you meet to show you THAT kind of proof and see what he says! But I’m not saying any of this to brag. It is simply to PROVE to you that I walk the walk. In fact, here’s what should be important to YOU.

“The most important thing for you to understand is
it’s not just me who’s living the good life… my elite
Coaching Members are “driving Ferrari’s” too!”

Success Stories

“A 300% INCREASE in average fees in just 89 days and a Ferrari to boot!”

Just wanted to let you know how things are progressing since the Mastermind Summit in March. Of all the deals I did last year, I averaged $2,922 per deal, and the month of March was $46,000 in total fees. Not bad, I thought, but during our time together, you really got me thinking about that, so here’s what I’ve got to say in response to you:

March was $46,000 in total fees.

April was $81,000, an average of $3,400 per deal.

May was $83,000, an average of $7,600 per deal.

June was $130,000 with an average of $9,200 per deal.

So, I’ve gone from an average of almost $3,000 to over $9,000, that’s a 300% increase and I’ve actually increased the number of deals I’m closing per month (as compared to last year)!

At the start of July, I’ve already taken in $53,000 at $8,400 per deal, and there is another $186,000 worth of deals in the pipeline that will close!

I remember sitting in your conference room and you were talking about regularly doing deals for $8,000-$10,000 in fees and higher. I thought you were nuts! Well, I guess I was nuts for being skeptical at first, because so far, I have sold 19 of the deals with a minimum of $11,000 in fees, all the way up to $16,995—and many in between! And with your good target marketing, I know I can eventually get the right client that could go for $25,000 in total fees!

With your autopilot marketing and way of doing business, I could actually sleep all damn day if I wanted to and still make a ton of dough, but I want to see how far I can take this. So for now, I’m still working…

Oh, and one more thing, I guess I ought to learn how to use the darned computer. Here are pictures of a Ferrari I “accidentally” bought off eBay. I guess I now know what “reserve bid” means. Anyway, last year it would have been a problem, but I just decided to write a check for it, $30,000 total. No problem! Now, if I could just figure out how to work the darned stick-shift…

“6 times what I used to get on a loan!”

“Before meeting you, I was working 60+ hours a week and making “peanuts” per deal! I was always working, and never home. I was afraid my wife and kids were going to forget who I was…But, since I found you, all that has changed.

Since first attending your Mastermind, only a month and a half ago, I’ve already closed my first 2 loans. Last year, I averaged only $1900 in fees per loan. But as you can see, one is for $11,433.30 ($9,602.30 +$1,831) and the other is for $10,980.30!

Even better than that, I’m working 1/3rd less than I was before, just 35 hours a week! Finally, I can see the light. I also get to see my wife and kids now!

I’m leaving the office early today to enjoy the afternoon with my kids and tomorrow, I’m taking the afternoon off to go out on a date with Celeste! You’ve given my wife her husband back,

You’ve given my kids their father back…You’ve given me my life back… Thanks for everything.”

- Riz Nicolas, Skokie, IL

“817,000 loan at more than 3 points for a fee of $24,977.28!”

“After almost a year since implementing your system, my business has undergone a stunning transformation. And it’s all thanks to your Debt Elimination Mastermind System that I use to quickly and easily attract high quality, highly motivated, high fee clients like bees to honey!....

… the first thing I did was drop 22 of your “past client” letters to past prospects who I couldn’t close previously. I got 3 calls back, 1 was absolutely not help-able, 2 were absolutely hell bent on getting into an appointment with me. Of the 2, 1 needed some credit clean-up before I could do something for them, but I closed the 3rd client right away for a fee of $5,400. I spent $8.58 to get the letters out. I think that’s like a 629 to 1 return on investment.

Within a month of being in the DEMS Group I dropped my first direct mail campaign with nail biting anticipation. I got so many leads so fast and so quick I had no way to keep track of them all or contact them in a timely manner. It was absolutely insane. When the dust settled I had closed my first $20,000 fee deal from a couple who had 700 credit scores, plenty of equity, and were as docile as lambs when it came to my 3 point fee on a $680,000 loan size.

I used some of the money I made to run another direct mail campaign and immediately signed up ANOTHER deal, $817,000 loan at more than 3 points for a fee of $24,977.28!

So Mike, just wanted to say thank you. Thank you for rekindling my fire for the mortgage industry (because I’m not in it anymore!), thank you for giving me back my faith in myself and my business, and thank you for making me able to provide for my loved ones. I don’t think you’ll ever know how deeply you’ve affected my life, but just know that I am in your debt!”

- James Lee, Glendale, CA

And these are just a few of the success stories that I dug up. How will YOUR success story be written? That’s completely up to YOU!

“Okay, okay, this is all a little hard to believe…”

I know what you’re thinking. “I’m onto this guy. This is some kind of sub-prime refinance campaign with some ‘magic letter’ that worked in Podunk, North Dakota for 3 months back in 2003.”

Even worse, you may be thinking that this has to do with some ridiculous FSBO campaign, targeting bankruptcies and foreclosures, taming realtors, or some other disgusting thing you’ve already heard of.

Let me tell you something. Purchases make me break out in hives. FSBO’s, bankruptcies, and foreclosures test my gag reflex. And I’d rather stick a blunt pencil in my neck than work with a realtor. So, this is NOT what you think it is!

2. No referrals from CPA’s, attorneys, financial planners or any other third party source.

3. No rate/term refinances, no rate or market driven deals. No “no fee/low fee” type of deals.

4. No competition from any other mortgage companies because no one else does what I do, the way I do it.

5. No cold calling, no bought leads, no internet leads, no rate auctions (like Lending Tree), no ‘what’s your rate/how many points do you charge’ type of questions.

8. You won’t feel compelled to answer or respond to anything except at your own pace and when you’re ready.

9. You don’t have to give up your life to try and get a life—one where your income is created “at will” and as much as you want!

“Okay, if that’s the case, then how ARE you making so much money in the mortgage business? What’s this all about, Mike?”

If you are willing, I’d like to give you a personal invitation to my 3^rd ever Debt Elimination Mastermind Summit, being held December 8-9, 2007, in St. Louis, MO.

It’s only there that I will pull back the rest of the curtain and reveal all of the secrets that have brought me in over $10,000,000.00, and literally FORCE my 73 Coaching Members into higher income brackets and better lifestyles!

“Here are just a few tantalizing samples of what you’ll learn when you attend the Summit!”

Listen, I want to make this an extremely easy decision for you. So let me tell you up front that “it’s just me talking!” No presenters, nobody selling “crap-in-a-box”, no slick platform speakers you see on the regular mortgage circuit. Just hard-nosed, hard-hitting, in your face facts about what works for me and 73 other LO’s just like you!

My goal is to have you cashing the same big fat checks that my members are closing within 27 days of the Summit!

“Okay Mike, I might be interested. But how much will it cost me to attend the Summit?”

Let me be brutally honest here for a moment. I have spent well over half a million dollars in the past 15 years for my marketing and financial sales education. I’ve worked with some of the top marketing minds in the world like Dan Kennedy and other marketing consultants who have made a reputation out of creating millionaires.

So if you’re willing to invest the same amount of time (or more) to find the right mentors, fork over half a million smackeroos, and put in the blood, sweat, and tears to create your own system…

“By all means, be my guest!”

But if you would like to be exposed to the most lucrative, effective, turn key marketing/mortgage system ever created you have GOT to be at this event! Because I’m about to deliver it to you on a silver platter at a fraction of the price and a sliver of the time it cost me to acquire it!

I recently polled my current Coaching Members, mentors, and members of my own Mastermind groups about what I should charge for this event. The immediate, fair price that came to mind was an even $12,000. Nearly every person I spoke to agreed that this would be a fair price for what I will be sharing with you.

But since I will be closing the doors on this group very soon, I’ve decided to do something that I will never tell YOU to do, and something my Mastermind members and mentors will probably beat the crap out of me for doing.

I’m not going to charge $12,000. I’m not even going to charge $9,500. Heck, not even a measly $6,000, which is half of what I was originally going to charge.

The price for the Summit is only $4,997 to reserve your seat at this once in a lifetime opportunity to learn how to make all the money you want in the mortgage industry, take back your free time with your loved ones, and create the lifestyle that you’ve always dreamed of having!

This is less than HALF of the average-sized fee me and my Members make using my system!

If you’re doing any activity in your business at all and you’ve either lost deals or had prospects on the fence for any reason whatsoever then I GUARANTEE that simply BEING at the Summit will convert at least 1 of these deals a month.

That’s right. Back from the dead. Converted from lukewarm prospect to maximum fee client, to cash in the bank, and week long vacation for you and your loved ones!

If you gain even 1 measly idea from the Summit (And I plan to unleash a friggin’ BRAIN DUMP that frankly, will make your head hurt!) and have a DROP of ambition in your blood, you will implement this one idea to make tens of thousands of dollars in immediate income!

And believe me I’m going to give you more implementable ideas than you could use in a lifetime!

But there’s just 1 catch… just 1 downside that I must warn you about upfront…”

As long as we’re being honest, there is 1 other thing that I have to come clean about:

For the past few years now competitors have tried to rip off my business model. I’ve even had supposed “friends” try and figure out what I was all about, steal the system and try and start their own businesses.

“I have decided that due to the nature of the program, I am only taking 1 person per defined geographic area!”

· You have the chance to lock out anyone and everyone around in your area from using my system against you… you will be the ONLY one!

· This also means that I will be as strict as a Catholic nun about who I choose to put in each area. Yes, first come first serve, but if the fit isn’t right, I don’t want you representing the program in a negative light!

This is not for novices or starving LO’s grasping for a life raft. I want strong

individuals who are ready to be more successful, have a more stable business, work less, have less stress, and make more dough than they’ve ever made in their lives!

“But, there is ENORMOUS risk in waiting…”

It is only a matter of time before your area is taken off the market forever! Even as you read this I am getting faxes from other LO’s asking about their areas. Houston, Miami, Chicago, Los Angeles, San Francisco, Detroit, New York… they are all being gobbled up and soon all of them will be lost forever!

Since my first charter Summit of just 6 Members in March 2006, I have not actively marketed the program much at all! And yet the group has already grown over 12 times due to word of mouth, to 73 members and rising! 73 MAJOR AREAS now gone forever!

This may very well have to be my last industry wide Summit for my system! And remember, 13,000+ other LO’s across the U.S. have already read this same message.

And also keep in mind that I am only going to accept between 125 to 150 total members into the program since that’s how many I think I could work with without pulling my hair out! That means that I may have to start rejecting requests even if your area is AVAILABLE!

“Don’t let this opportunity turn into a “woulda, coulda, shoulda” kind of deal when rates are rising, shops are closing, and you may or may not be struggling for your next paycheck…”

If so, here’s what to do now while this letter is still burning in your hands and the information is bubbling in your brain:

1. Fill out the registration form including the credit card information included on this website. Make sure you write dark and legibly. Don’t make me guess.

2. Fax that puppy over to my office at (314) 291-4850 to reserve 1 of the 50 seats for the Summit!

3. Or Fed Ex your cashier’s check or money order to my office! (Personal checks will not be accepted)

“But, I do want to offer a final word of caution…”

Whether or not you come to this Summit and secure your area I will be doing deals where you live, sooner or later.

I will either be teaching YOU or the competitor down the street how to do things my way, the easy, lucrative way.

The deals in your area will be done and commissions will be made, but the only question is “Are YOU going to be the ONE making maximum fees and adding that patented additional stream of income on top of your checks? Or is the guy down the street from you going to get all the money that is rightfully yours?

I’m coming to your area. This is inevitable. The only choice you have is whether you will be on board with me or not. I truly hope that you will choose to participate. And I hope to see you at the Summit.

PS – To reserve your spot at the Summit, to see if you qualify to snatch up your area before it is snatched up by a competitor, and to take a quantum leap in your business, fill out the registration form and fax to (314) 291-4850! Make sure to fill out the credit card information and write dark and legibly! DO IT NOW! I am going to limit the attendance to strictly 50 attendees! Or Fed Ex your cashiers check or money order to my office! No personal checks!

PPS – Due to my insanely busy schedule please don’t send me your questions. I have included as much information as I can here in this letter and the rest of your concerns will be addressed at the Summit.

PPPS – I am looking forward to holding this event, but only if the RIGHT people participate! I think you know by now that I don’t NEED anyone’s money especially if they are going to be a negative influence on the rest of the group and on me! So if you have a scarcity mentality, are a whiner, or need to be babysat, please do everyone a favor and STAY HOME! I’m a nice guy, but nobody needs someone like that mucking things up for the rest of us!

PPPPS – Look at the attached portion of this letter to see the actual proof I was talking about earlier in the letter! Actual copies of checks as well as the full testimonials from my members, as well as THEIR checks and experiences! It’s all there, it’s all real!

“We’re too busy closing $10,000-$15,000 even $20,000 fee deals ‘steady as clockwork’ and as ‘easy as shooting fish in a barrel!’ (I’ll tell you how in a minute…)”